Ganes,
Thanks for reaching out. Tensor Planet's mission resonates — predictive maintenance for commercial fleets solves a real pain point. Your team's pedigree (Rubicon, ERA network, Conor Riffle's leadership) is legit, and your focus on revenue-generating outcomes (fewer spares, lower TCO, more uptime) is exactly how enterprise fleet operators think.
Based on your stage and GTM needs, I've structured three partnership models. Each delivers different value depending on your budget, timeline, and Series A strategy.
Why I'm Right for This Role
$100M
Whip Around (Fleet Telematics)
$2.6B
Fleetmatics (Vehicle Tracking)
2 Exits
Same Vertical as You
I wasn't a business school advisor or a sales consultant who read about fleet SaaS. I was one of four people who opened the US office for Whip Around and scaled it from zero to a company that sold for $100M. I know your buyers, your sales cycle, your product complexity, and your fundraising narrative — from the inside.
Your Options
RECOMMENDED
Option 1: Fractional VP of Sales + Board Observer
Full GTM Leadership + Series A Positioning
$4,500–$6,000/month
I embed as your part-time VP of Sales and join your board as an observer. This is the model I run for early-stage SaaS founders. You get deep GTM strategy plus my credibility on your Series A pitch.
What You Get:
- 2–3 hours/month: Monthly strategy calls on sales playbook, revenue mechanics, deal structuring
- Quarterly board meetings: Attend in observer capacity, weigh in on revenue strategy and fundraising readiness
- Async support: Slack/email access for tactical GTM questions and partnership opportunities
- Series A asset: "Fractional VP with two fleet exits" on your cap table = massive credibility to VCs
- Deal intelligence: Warm introductions to fleet operators, procurement leaders, and SaaS partners in my network
Deliverables:
Sales playbook • Pricing strategy • Go-to-market roadmap • Board meeting contributions • Investor narrative support
Why this one: You get my highest-value work (fractional VP positioning) + board equity optionality for Series A upside. I validate your revenue strategy to investors. This is the accelerator for your raise.
UPSIDE-ALIGNED
Option 2: Industry Advisor + Revenue Share
Performance-Based Partnership
$1,500/month + 5% finder's fees
Lower overhead for you. I work as an industry advisor and source customers. You only pay me meaningful money when deals close.
What You Get:
- 1–2 hours/month: Monthly office hours for sales and GTM questions
- Network access: Warm introductions to fleet operators, procurement leaders, and strategic partners
- Performance upside: 5% of Year 1 ARR (or $1,000 finder's fee per deal, whichever is higher)
- Lower commitment: I'm not in every meeting — you retain full autonomy
How it works:
I source 2–3 enterprise fleet deals per year ($50K–$150K ARR each) = $2,500–$7,500 additional revenue per deal closed. On top of the $1,500/mo base.
Why this one: You want to pay for results, not retainers. Best if your immediate sales priority is sourcing pilots/logos, not building full sales strategy.
PROJECT-BASED
Option 3: GTM Strategy Project
6-Week Sprint + Ongoing Advisory
$18,000 flat (or $5,000/mo ongoing)
Intensive GTM work over 6 weeks. Deliverables: playbook, pricing strategy, customer acquisition roadmap. Then optional ongoing advisory.
What You Get:
- Week 1–2: Situation analysis (market research, ICP definition, competitive positioning)
- Week 3–4: Sales playbook & messaging (ideal customer profile, value prop, sales cycle, deal structure)
- Week 5–6: GTM roadmap (pricing, channels, customer acquisition, KPI framework)
- Deliverables: Slides + playbook + roadmap + 2–3 refinement calls
- Optional: $5,000/mo ongoing advisory for execution support
Deliverables:
Strategic slides • Sales playbook • Pricing analysis • GTM roadmap • Fundraising narrative
Why this one: You want strategic clarity upfront before committing to ongoing advisory. Clean scope, fixed price, no open-ended retainer.
Quick Comparison
| Dimension |
Option 1 |
Option 2 |
Option 3 |
| Monthly Commitment |
$4.5K–$6K |
$1.5K + upside |
$18K flat or $5K/mo |
| Time Commitment |
2–3 hrs/month |
1–2 hrs/month |
20–30 hrs total |
| Board/Equity Role |
Observer seat |
None |
None |
| Series A Value |
⭐⭐⭐⭐⭐ Highest |
⭐⭐ Modest |
⭐⭐⭐ Medium |
| Best For |
Raising Series A soon |
Quick pilots/revenue |
GTM clarity first |
Next Steps
I'd lean toward Option 1 given your Series A timing and the value of having someone with two fleet-SaaS exits on your cap table. But I'm flexible — pick whichever model aligns best with your immediate priorities and budget.
What I'd suggest: Let's hop on a 20-minute call this week. I'll ask about your Series A timeline, your biggest GTM unknowns, and your customer acquisition challenges. Then we can confirm which option makes the most sense and get aligned on next steps (SOW, equity conversation if applicable, etc.).