The GSD Team

Two Operators.
One Mission.

We help B2B SaaS companies build the revenue machines usually reserved for companies 10x their size. Sales leadership + GTM engineering — together.

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Michael Flournoy, Fractional VP of Sales

Michael Flournoy

Founder & Fractional VP of Sales

🏆 Fleetmatics → Verizon $2.6B
🏆 Whip Around → $100M Acquisition

Charlotte, NC Area

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Sales Leadership

Michael Flournoy

I've been inside two companies that got acquired — Fleetmatics for $2.6B by Verizon, and Whip Around for $100M. GSD Associates exists to bring that same sales playbook to the companies that need it most.

What I do: I come in as your fractional VP of Sales — building the pipeline, coaching your reps, running the weekly rhythms, and turning gut instinct into a repeatable sales system.

Who I serve: B2B SaaS companies at $1M–$10M ARR with no sales leader in place, or one that's not hitting the number.

The approach: Week one is diagnostic. By day 30, something measurable has changed. I don't do slide decks — I do pipeline reviews, live call coaching, and accountability.

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Jay Glenn, GTM Engineering Partner

Jay Glenn

GTM Engineering Partner

📈 207% Outbound Revenue Increase
💰 $100M+ ARR Created (Last Decade)

Remote — Serving Clients Nationwide

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GTM Engineering

Jay Glenn

I help revenue teams extract real value from AI — scaling great messaging, enabling your team to move faster, and unlocking leverage across your entire GTM motion. What used to be solved by hiring more reps is now a data engineering challenge.

What I do: I design and install unified systems using tools like Clay, n8n, and your existing tech stack — automating manual work, scaling your messaging, and turning your data into a competitive edge.

Who I serve: Software companies and any business investing in salespeople or sales tech. I work with teams of all sizes — from early-stage to established revenue orgs.

Track record: 207% increase in outbound revenue for Cellebrite (NASDAQ: CLBT). Trained 1,200+ B2B sellers. Certified in Adult Learning by the American Management Association.

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How We Work Together

🔍 Deep Diagnosis First

We start every engagement with a deep dive into your customers, GTM motion, and sales workflows — finding the friction points where a focused change creates disproportionate impact.

🛠️ Built for Adoption

Most GTM rollouts fail because nobody builds for the humans using them. We design with adoption in mind from day one — your team actually uses what we build.

📊 Data-First, Always

We pinpoint where AI and automation add the most impact before making any moves. No wasted budget. No burned credibility.

🤝 In the Trenches

Handing you a strategy doc and walking away is not a strategy. We stay involved — making sure what we build actually functions and keeps adding value after launch.

Ready to Build Your Sales Machine?

Whether you need sales leadership, GTM infrastructure, or both — let's talk about where you are and what's possible.

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