About GSD Associates
Founder & Fractional VP of Sales
I've been inside two companies that got acquired — Fleetmatics for $2.6B by Verizon, and Whip Around for $100M. GSD Associates exists to bring that same sales playbook to the companies that need it most.
3–5x
Pipeline Growth
40%+
Conversion Lift
65%
Cost vs. Full-Time VP
30d
Time to Impact
The Team
GSD Associates recently partnered with Jay Glenn — a GTM engineering expert who builds the AI-powered systems that give revenue teams 10x leverage. Together, we cover both sides of the equation: sales leadership and GTM infrastructure.
Meet the Team →
Jay Glenn
GTM Engineering Partner
207% outbound revenue increase. 1,200+ sellers trained. Clay, n8n, AI systems built for adoption.
LinkedInI've spent my career in the trenches of B2B sales — not as an academic, not as a strategy guy who's never carried a bag, but as someone who built and led sales teams from the ground up. I've hired reps, fired reps, rebuilt broken processes, and had the uncomfortable conversations that come with accountability-driven leadership.
What I kept seeing, across every industry and company size, was the same pattern: great founders with great products, hitting a ceiling they couldn't break through — because sales was being run on gut instinct instead of a repeatable system.
The obvious answer was to hire a VP of Sales. But at $200K+ salary, six months to find one, and the very real risk of a bad hire — that's not accessible to most companies at the $1M–$10M stage.
So I started GSD Associates to bridge that gap. The name says everything: Get Stuff Done. Not slide decks and recommendations. Execution, accountability, and measurable results — starting in the first 30 days.
I get in the trenches — sitting in on calls, running pipeline reviews, coaching reps live. Advice is cheap. Execution moves the number.
I'll tell you what I actually think. If your reps aren't performing, I'll say so. Comfortable conversations don't move revenue.
The goal is to build a sales system that works without me — documented, repeatable, scalable. You should be stronger after I leave.
Every month without a functioning sales system is lost revenue you'll never get back. Week one is diagnostic. By day 30, something measurable has changed.
Book a free 30-minute strategy call. No pitch — just a real conversation about where you are and what's possible.
Schedule Your Free Call →